It was Saturday morning I woke up with giddy childish excitement. Hopping out of bed I raced to my computer to see the wonderful new titles I might have to look forward to over the next year. I scanned through all the trailers and news stories a look of horror mingling with boredom slowly overtaking my boyish grin. The truth was dawning on me, like finding out that santa and the easter bunny are not as real as you had been led to believe, my heart was broken. Perhaps, this is my fault, I justified, maybe I just read too much gaming news, but the truth was still there staring me in the face.
Today I have finally come to terms with the fact that nearly every title shown at E3 came as no surprise there was no thrilling reveal nothing left to give. This has led me to believe that perhaps in today’s age E3 has lost it’s relevance, with the internet the way it is today, and with the growing popularity of other gaming conventions, it would seem that E3 is Starting to become it’s own worst enemy.
The entertainment industry at one time was very secretive but with the advent of the internet it has become increasingly difficult to hide things from the public. Too many people who are far too interested are out their trying their best to tell everyone exactly what is coming out. This has made it increasingly difficult to hold an announcement in order to build anticipation, especially when you can find new and creative ways to announce it at any time of the year. Take for example Halo 4 , announced only a couple months ago, They had the option to wait build anticipation and then all at once announce the game and reveal footage at E3, so why not wait?
At one time E3 was also considered, if not the only, the major gaming convention in North America, a spot it must now share with not one but two different PAX’s. With PAX, a convention designed for the gamers, taking a large majority of the crowd, giving them a chance to get hands on and also have a weekend away immersed in gamer culture, it would seem that E3 has nothing left to offer.
It would appear that instead of evolving with the crowd, as gaming becomes more and more socially acceptable, E3 has allowed itself to become stagnant and stuck in the old ways. It is my honest belief that, unless E3 can find a way to evolve in this new era, they will begin to lose their crowd and quickly become a thing of the past.